Thailand’s
Influencer
performance
Report

75%

of our investment now is on
digital social media influencers
and they’re revealing to be
highly productive.

Fabrizio Freda, Chief Executive
Source : The Drum

Global
influencers
marketing
growth
in 2019

  • 63% of brands plan to increase their budget for influencer marketing.
  • Over the past three years, Google searches for “influencer marketing” grew by 1,500%.
  • For every $1 spent on influencer marketing,
    businesses are making $5.20 in earned media value.
  • By 2020, influencer marketing is projected
    to become a $10 billion industry.

Thailand's Influencers Landscape

From 1,500+ Influencers

Influencer Move

685 K

Posts

568K
71K
30K
18K

Consumer Move

1.5 B

Engagement

1,099M
302M
23M
119K

Brands have inadequate data for choosing the right influencers for the right campaigns. This situation leads to higher risks in terms of investment, as well as having issues with overpriced influencers.

1ST TIME

in Thailand Influencer data landscape

Benchmarking
Benchmarking

a measurement metric that brands and agencies can self-reflect the performance of their influencers

Rating
Rating

a norm-referenced assessment calculated from different datasets that enables brands and agencies to choose appropriate influencers for their products and services

THE REPORT WILL HELP YOU

Keep yourself updated with the current data trend on social media
Trend Updates

Keep yourself updated with the current data trend on Facebook, Instagram, Twitter, and YouTube, and which influencer categories are in demand

Improve your executed and future strategies
Strategy Improvement

Improve and strengthen your executed and future strategies on each social platform

Self-reflect performance through engagement
Performance Measurement

Self-reflect performance through engagement for each platform and influencer category

Identify top-star influencers as well as valuable ones
Influencer Discovery

Identify top-star influencers as well as valuable ones that performed well on social networks

For more information, feel free to drop us a message at contact@wisesight.com

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